With a worldwide user base of nearly 9 million active players, it shouldn’t really be a surprise to see that Blizzard has teamed up with a financial institution (First National Bank of Omaha) to offer World of Warcraft branded credit cards. Although I admit it’s an idea that never occurred to me until I read Blizzard’s announcement.
But it looks to me like they haven’t played this out to its logical conclusion.
With a WoW credit card, you get credits to apply to buying game-play time for your Warcraft account, instead of the usual air travel points or merchandise points. And of course, you get vivid WoW art on the card, a total of 13 designs to choose from, including at least one for each of the current races (my favorite is the Troll card).
I suppose those features will attract a fair number of Warcraft enthusiasts to switch to this credit card.
But what an opportunity missed… imagine if you could use your card points for unique in-game pets or trinkets! I’m sure the response to a promotion like that would be astronomical – probably 20 or 50 times as much interest as there is for game play credits.
I can’t see any reason not to do this. You get unique in-game stuff from rare WoW TCG game cards, as well as from the card game’s collector points system. Blizzard has given unique pets to those who attend events (BlizzCon) or buy Collectors’ Edition packages. So why not as an incentive on credit card accounts?
Just think about it. Wouldn’t you seriously consider switching credit card providers if you could get something as rare and cool as a Murky baby murloc pet, or a Picnic Blanket trinket(summons a full picnic setting, with working Hibachi BBQ, umbrella and blanket)?
More info: World of Warcraft Visa Card
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